Tag: Sales Strategy

Agency, Digital Marketing, GA4, Sales, SEO, Strategy

Vetting an SEO Agency: 5 Questions to Ask, 4 Red Flags to Spot, and Metrics That Matter

Carlo Barrera

Hiring the wrong SEO agency can waste money—and worse, hurt your rankings. This guide gives you the right questions to ask and warning signs to spot before signing any proposal.

5 Smart Questions to Ask Any SEO Agency: 

  1. What’s your content vs. link-building approach?
  2. How often will you report? What KPIs?
  3. Can you show verifiable case studies?
  4. How do you stay updated with Google updates?
  5. What tools do you use to measure success?

4 Red Flags That Signal Trouble:

  1. Vague answers and no case studies
  2. Guaranteed #1 rankings
  3. Emphasis on quantity over quality links
  4. Lack of access to performance dashboards

Vetting an SEO agency with due diligence helps protect your investment and ensures real growth. Ask the right questions and trust your gut—and the metrics.

Funnel, Leads, Sales, Strategy

Cheap Leads, Low Sales: How to Diagnose Lead Quality Problems and Fix Your Funnel

Carlo Barrera

Are you getting a ton of leads but no actual revenue? Lead volume isn’t always a sign of success. If your MQLs don’t convert, it’s time to examine your lead quality and sales funnel.

Pinpointing Why Your Leads Don’t Convert – Common issues include:

  1. Poor targeting in ad platforms
  2. Misaligned landing page messaging
  3. Lack of sales-readiness questions
  4. Unqualified traffic or incentivized signups (freebies vs. interest)

How to Improve Lead Quality and Funnel Health:

  1. Qualify leads earlier with form fields or automation scoring.
  2. Align landing page messaging more closely with ad creatives.
  3. Add follow-up nurture sequences to warm up cold leads.
  4. Work closely with your sales team to close the loop.

Cheap leads alone won’t grow your business. Focus on alignment between targeting, messaging, and funnel stages to improve customer conversions and long-term growth.