Tag: Google Ads

Budgeting, Digital Marketing, Google Ads, Google Search, LinkedIn Ads, Meta Ads, PPC, Strategy

Performance Marketing Playbook: Budget Allocation Between Paid Search, Social, and Prospecting Channels

Carlo Barrera

Marketers often ask: “How should I divide my performance marketing budget between search, social, and other paid channels?” The answer depends on your goals, audiences, and industry—but this post gives you a strategic framework to guide your decisions.

Understand Channel Intent and Costs

  1. Google Search: High intent, high CPC
  2. Meta Ads: Lower intent, mid CPC, high visual impact
  3. LinkedIn: High B2B targeting, but expensive reach

A Smart Framework to Divide Your Budget

  1. Allocate base funding to high-intent (60%)
  2. Reserve 20–30% for retargeting and nurture on social
  3. Use 10–20% for experimental/prospecting campaigns
  4. Monitor CPA and LTV per channel weekly

Dividing your paid media budget wisely ensures you maximize both reach and conversions. Use intent and performance data to adapt your allocation as you go.

Clicks, Digital Marketing, Google Ads, PPC

How to Protect Your Conversions When Google Ads Suddenly Drops:

Carlo Barrera

Tactical Fixes You Can Apply Today

A sudden drop in Google Ads performance can derail your entire marketing plan. Many marketers experience budget loss and conversion issues but don’t know where to start troubleshooting. In this guide, we’ll cover how to identify and fix Google Ads conversion drops quickly and efficiently

Diagnose the Root Cause First: Before you panic-adjust your ads, determine what went wrong. Check these areas:

  • Conversion tracking setup (check for broken tags or GTM issues)
  • Sudden shifts in impressions or CTR (possibly due to competition or algorithmic changes)
  • Ad disapprovals or policy violations
  • Budget limitations or bid strategy resets

Tactical Fixes to Get Performance Back Fast: Once you’ve diagnosed the problem, apply these:

  1. Use “Change History” in Google Ads to spot unintended edits.
  2. Adjust match types and negative keywords to improve targeting.
  3. Switch to manual bidding temporarily to regain control.
  4. Reevaluate ad copy and visuals—ads fatigue fast.

When Google Ads conversions drop suddenly, swift diagnosis and tactical fixes can help save your performance. Use account audits, improved messaging, and strategic bid adjustments to bring your campaigns back on track.