Work Experience

Work Experience

Director of Strategic Partnerships

Washington Intern Student Housing (WISH), Washington D.C.: Intern housing provider for Washington D.C. and surrounding area.

  • Spearheaded the development and execution of strategic partnerships and alliances for a real estate company specializing in short-term leases, resulting in a 10% increase in revenue and a 22% increase in partnerships within 8 months.
  • Identified and established relationships with key stakeholders, including universities, government agencies, and local businesses, to expand the company’s network and market reach.
  • Conducted in-depth market research and competitive analysis to identify partnership opportunities and stay ahead of industry trends in short-term leasing.
  • Maintained and nurtured relationships with existing partners, consistently exploring opportunities for growth and expansion.
  • Developed and managed a partnership budget, ensuring cost-effective partnership strategies and efficient resource allocation.
  • Tracked and reported on key performance metrics, including revenue growth, occupancy rates, and partner satisfaction, providing valuable insights to the executive team.
  • Led a team of 4 marketing and sales specialists, providing guidance, setting goals, and conducting regular performance evaluation.
  • Monitored and evaluated partnership performance against established KPIs, providing data-driven recommendations for improvement and expansion.

Digital Marketing Specialist

Association for Talent Development (ATD), Alexandria, VA: The world’s largest association dedicated to those who develop talent in organizations.

  • Developed and executed comprehensive digital marketing strategies for ATD conference and event products that increased online visibility and drove traffic, resulting in a 30% growth in web traffic within 6 months.
  • Managed a digital marketing budget of $250,000 annually, allocating resources effectively to maximize ROI across various online channels, including PPC, SEO, email marketing, social media, influencer marketing, and content marketing.
  • Implemented data-driven decision-making processes, using analytics tools such as Google Analytics, to track and analyze campaign performance, making adjustments accordingly.
  • Collaborated with the sales and product teams to align marketing efforts with business objectives, resulting in a 12% increase in lead generation and a 10% boost in sales conversions.
  • Oversaw the development of engaging and conversion-focused content, including blog posts, infographics, and email campaigns.
  • Established and maintained relationships with key industry influencers, resulting in a 20% growth in social media engagement and a 15% increase in brand awareness.
  • Stayed current with industry trends and emerging technologies, ensuring that the company’s digital marketing strategies remained innovative and competitive.

Marketing Specialist

Albert Uster Imports (AUI Fine Foods), Gaithersburg, MD: The largest nationwide selection of imported specialty pastry ingredients, tartlets, decorations and confections, supported by recipe and menu development.

  • Coordinated and executed 20+ successful in-person marketing events, increasing brand visibility and customer engagement.
  • Developed and delivered high-impact marketing collateral, contributing to a 15% growth in regional sales.
  • Collaborated with suppliers to launch 5+ new products with effective go-to-market strategies.
  • Achieved a 25% increase in social media engagement through strategic content management.
  • Led a successful content marketing campaign during COVID-19, resulting in an 18% growth in online orders.

Event Coordinator

Select Event Group, Laurel, MD: Outdoor event, stage, and temporary tent-structure provider for the east coast.

  • Proficiently managed the end-to-end proposal writing process, ensuring timely and accurate responses to client inquiries and RFPs.
  • Built and expanded the company’s client base by collaborating with cross-functional teams to gather necessary information, technical details, and pricing for proposals, resulting in an 18% increase in proposal win rates.
  • Oversaw work order generation, monitoring progress and ensuring that project milestones were met according to established timelines.
  • Managed project billing processes, including generating invoices, verifying accuracy, and coordinating with accounting to ensure timely payment.

Marketing and Event Coordinator

Foundation For Advanced Education in the Sciences (FAES), Bethesda, MD: Continuing education and services to support NIH and the biomedical community.

  • Spearheaded marketing efforts to promote educational services, including conferences, workshops, and seminars. for the NIH, resulting in a 25% increase in program awareness and engagement.
  • Coordinated logistics, vendor communications, registrations, and on-site management. Prepared event materials, maintained event budgets, and tracked expenses.
  • Successfully managed the planning and execution of biannual board meetings, overseeing logistics, agenda development, and communication with board members and attendees.
  • Fostered and managed relationships with biomedical organizations, negotiating partnerships to provide modern equipment and training services for international fellows.