Category: Funnel

Funnel, Leads, Sales, Strategy

Cheap Leads, Low Sales: How to Diagnose Lead Quality Problems and Fix Your Funnel

Carlo Barrera

Are you getting a ton of leads but no actual revenue? Lead volume isn’t always a sign of success. If your MQLs don’t convert, it’s time to examine your lead quality and sales funnel.

Pinpointing Why Your Leads Don’t Convert – Common issues include:

  1. Poor targeting in ad platforms
  2. Misaligned landing page messaging
  3. Lack of sales-readiness questions
  4. Unqualified traffic or incentivized signups (freebies vs. interest)

How to Improve Lead Quality and Funnel Health:

  1. Qualify leads earlier with form fields or automation scoring.
  2. Align landing page messaging more closely with ad creatives.
  3. Add follow-up nurture sequences to warm up cold leads.
  4. Work closely with your sales team to close the loop.

Cheap leads alone won’t grow your business. Focus on alignment between targeting, messaging, and funnel stages to improve customer conversions and long-term growth.