Agency, Digital Marketing, GA4, Sales, SEO, Strategy

Vetting an SEO Agency: 5 Questions to Ask, 4 Red Flags to Spot, and Metrics That Matter

Hiring the wrong SEO agency can waste money—and worse, hurt your rankings. This guide gives you the right questions to ask and warning signs to spot before signing any proposal.

5 Smart Questions to Ask Any SEO Agency: 

  1. What’s your content vs. link-building approach?
  2. How often will you report? What KPIs?
  3. Can you show verifiable case studies?
  4. How do you stay updated with Google updates?
  5. What tools do you use to measure success?

4 Red Flags That Signal Trouble:

  1. Vague answers and no case studies
  2. Guaranteed #1 rankings
  3. Emphasis on quantity over quality links
  4. Lack of access to performance dashboards

Vetting an SEO agency with due diligence helps protect your investment and ensures real growth. Ask the right questions and trust your gut—and the metrics.

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